Thursday, July 08, 2010

A fascinating but obvious idea

I don't know how you might feel about wearing used jewelry but with economic times the way they are right now, the concept of renting jewelry sounds like a very reasonable idea to me. An online company called Adorn is doing exactly that with an online catalog and where they just ship the jewelry to you and then you mail it back when you are done. It make perfect sense because most people don't usually wear really fancy jewelry on regular occasions and after a while, wearing the same thing over and over again might get a little boring.

So what if you or your significant other could wear something nice but different everytime? I think this is a brilliant idea, especially in the current economic times. If this really does catch on, I really wonder what impact will it have on companies like De Beers and Tiffany's.

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